My role goes beyond the interface. I work where customer needs, product strategy, and execution meet.

Frame the right problem
I bring structure to ambiguous spaces—using customer insight, product data, and business context to determine what is actually worth solving.

Create direction
I turn complex problems into clear product principles, experience strategies, and concepts teams can align around.

Design for systems
I think beyond individual screens and features, creating patterns and frameworks that remain coherent as products grow.

Influence the organisation
I partner closely with product, engineering, research, data, and leadership to improve not only what we ship, but how teams make product decisions.